# Notes #5 - 1 In Column 3(rating assign a 1.0 to 4.0 rating...

• 2

This preview shows pages 1–2. Sign up to view the full content.

1. In Column 3 ( rating ), assign a 1.0 to 4.0 rating to each factor to indicate whether that factor represents a major weakness (rating 1), a minor weakness (rating 2), a minor strength (rating 3), or a major strength (rating 4). Note that strengths must receive a 4 or 3 rating and weaknesses must receive a 1 or 2 rating . Ratings are, thus, company based, whereas the weights in Step 2 are industry based. 2. In Column 4 ( weighted score ), multiply each factor's weight by its rating to determine a weighted score for each variable. 3. Sum the weighted scores for each variable to determine the total weighted score for the organization. Internal/External Matrix Plots results of IFE (x-axis) and EFE (y-axis) Firms that fall into cells I, II, IV, can be described as

This preview has intentionally blurred sections. Sign up to view the full version.

This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: grow and build Firms that fall into cells III, V, or VII can be managed best with hold and maintain strategies Firms that fall into cells VI, VIII, or IX are recommended to harvest or divest Functional Strategies Chapter Objectives Understand the various functional strategies that can be used to achieve the organizational goals and objectives. Understand the differences between vertical and horizontal growth. Understand the differences between concentric and conglomerate diversification. Apply the principles of portfolio analysis and how the results help guide decisions in companies with multiple products and businesses....
View Full Document

{[ snackBarMessage ]}

### What students are saying

• As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

Kiran Temple University Fox School of Business ‘17, Course Hero Intern

• I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

Dana University of Pennsylvania ‘17, Course Hero Intern

• The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

Jill Tulane University ‘16, Course Hero Intern