Notes #1 - Functions of Management Directing Influence and...

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Functions of Management Directing Influence and oversee the behavior of staff through motivation and communication to achieve both the company’s goals and the employees personal or career goals Controlling Establishing and evaluating performance standards in comparison to company’s established objectives to determine potential problems that need correcting Marketing The process of defining, anticipating, creating, and fulfilling the customers’ needs
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Unformatted text preview: and wants through researching, packaging and presenting products and services to customers Six functions Customer analysis Selling Products/Services Product and Service Planning Pricing Distribution Marketing Research Ansoff Product/Market Growth Matrix Helps management decide their product and market strategic approach...
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  • Spring '13
  • N/A
  • Management, Marketing, product/market growth matrix, Service Planning, market strategic approach

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