social%20-2 - Cultural/Social aspect of TCS The Pest...

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Cultural/Social aspect of TCS The Pest analysis describes a set of factors that analyze the environment of a business and make a framework used in strategic management. The cultural and social aspect of PEST includes attitudes of people, population growth rate, health consciousness, and emphasis on safety. TCS is in the Courier industry and they are based out of Pakistan, a country with 138 million people. They were under military dictatorships for 24 of the 54 years since independence, showing that the business world has had little growth or true support in many years. 22 families had only ruled the country since its founding, and rules and regulations were not enforced. The industry also had little to offer the company of TCS. TCS wanted to make strides as a company, but in Pakistan there was very little literacy and creativity was not emphasized in school. The industry also put many barriers on TCS by passing the Post Office Act of 1898, claiming
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Unformatted text preview: that the Post Office would be the only courier company. TCS differed from the industry in many ways. They focused on innovation, openness and collaboration. They were attentive to customer satisfaction and made sure things were always efficient for the consumers. TCS practiced, “mail room management”, which was a way to make sure that the customers packages were processes and sent efficiently. TCS shipped the goods domestically and found the cheapest way for the international goods to be sent. TCS also got away from the industry’s dominating characteristics by allowing their employees to be “Self-employed” to increase productivity, since they got paid based on the work that they completed. TCS also had a monthly newsletter that allowed all members of the company to be connected to the developments of the business....
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  • Spring '13
  • Elahee
  • Management, Courier, population growth rate, TCS

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