Area of application - College Writing II Area of...

Info icon This preview shows pages 1–2. Sign up to view the full content.

College Writing II Area of Application As you know Apple Inc. is the leading company in technology today. A big question is why? A great observation would be that Apple is a “cult brand”. Meaning that Apple is a company who is always taking risks and is daring to be different from the rest of the other tech companies. They have the capability to draw consumers in and making them apart of the cult community. One may view it has Apple having this “way of life” affect on consumers, and Steve Jobs understands that brands are constructed around emotional responses. As stated in “Brand Success” written by Matt Haig he states “Human beings are visual creatures. We like things that look nice around the house or office, even when we are not using them. In fact, especially when we aren’t using them. Because when you’re not using the computer it is simply another item of furniture, so it might as well be pleasing to the eye.” (Matt Haig 169). With that being said Steve Jobs
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '14
  • Macintosh

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern