Case Study - Apple - Carter Rhoad Case Study Apple Inc Is...

Info icon This preview shows pages 1–2. Sign up to view the full content.

Carter Rhoad Case Study - Apple, Inc. Is it an attractive industry? Yes it was a very attractive industry; there was money to be made, and only a few people making it. What methods did Apple use to create value in the PC market with its updated Mac? Was it successful? In only the second year of operation the Apple 2 was released and sold over one hundred thousand PCs. While achieving this amazing feet, Apple took a massive percentage of the educational market. It was at one point controlling 50% of that market. What methods did Apple deploy to discourage competitive entry in IPods, smart phones and iPads/tablets? Were they successful? The first thing that stands out is the functionality between each of the Apple products. All Apple computers come standard with iTunes which allows the user to hook up any other apple device weather its an iPad, iPod, or iPhone all are seamlessly connected. Job’s said, “to make the iPod really easy to use—and this took a lot of arguing on my part —we needed to limit what the device itself would do. Instead we put functionality in  iTunes on the computer. . . . So by owning the iTunes software and the iPod device, that 
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '14
  • Watkins
  • ITunes Store, attractive industry

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern