MGT 488 Strategic Management Spring 2014 Rev 2-2

MGT 488 Strategic Management Spring 2014 Rev 2-2 - 1(Rev 2...

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1 (Rev 2: 1/13/14) Point Loma Nazarene University Fermanian School of Business “More than the Bottom Line: Business Education to Change the World” Management 488: Strategic Management Spring 2014 Section 1: M/W: 11:00 am - 12:15 pm, FSB 103; Section 2: M/W: 1:30 pm – 2:45 pm; FSB 102 Instructor Information Text & Readings Information Instructor: Dr. Harry Watkins Office: FSB 131 Phone: Office: 849-7249 Home: 619-462-6407 Cell: 619-972-1812 Email: [email protected] Office Hours: Monday: 2:45-3:45 PM Tuesday: 10:00 PM – 12:00 PM Thursday: 1:00 – 2:30 PM (Main Campus) Other times by arrangement. Note: you are welcome to contact me by phone at home , evenings to 9:00 PM, or on weekends. I often don’t check my email at home, so if you are in a hurry to reach me, please do call! Kellogg on Strategy , by David Dranove and Sonia Marciano; (2005) John Wiley & Sons, Inc.; ISBN 978-0-471-47855-3. Available at Amazon (click on title) Capstone : Business Strategy Simulation ; register and pay on-line at . Section 1’s Industry ID is C61971 Section 2’s Industry ID is C61972 Cases and Readings . All are available at Apple in 2012, # 712-490 easyJet: The Web’s Favorite Airline, # IMD099. Manila Water Company, # 508-004. Newell Co: Corporate Strategy, #799-139. Suzlon Edge, #708=051. Zara Fast Fashion, # 703-497. - - - - - “Creating Corporate Advantage”, Collins “Creating Shared Value” –Porter “Vertical Integration is Dead” - Osegowitsch
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2 Course Description This Strategic Management course is a capston e (i.e., culminating) course for the Fermanian School of Business. As such, it may be the most demanding course of your program – be prepared. At the same time, it should be one of the most interesting and hands on classes you’ve experienced – certainly, it is my favorite class to facilitate! Together, we will be striving to achieve three goals: Learning and Applying Strategy Fundamentals: First, we will be learning to integrate the diverse disciplines of business – accounting, finance, management, marketing, operations, economics, etc., – into a coherent strategic whole, involving business analysis, strategy development, implementation, and assessment/adjustments. Thus, course material will address the traditional disciplines and concepts of business strategic management, and you will have multiple opportunities to develop competence at strategic analysis, decision-making, and execution. Expanding Strategy to the Triple Bottom Line: Secondly, we examine the underlying purposes of business, and exploring the implications for business strategy of a new paradigm called the triple bottom line, i.e., strategy that seeks to optimize simultaneously the interests of stockholders, society and the environment. Is it really possible to be about “More than the Bottom Line?” in business, or is this soft-hearted, weak-headed, and even dangerous thinking? Alternatively, might this paradigm be a critical source of sustainable competitive advantage in the coming decades of the 21 st century?
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