SBJ Weekly Drill #4 HW - 1 Whittaker Weekly Drill#4 Spencer...

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1 Whittaker Weekly Drill #4 Spencer Whittaker SPMT 210 10:00 AM 27 November 2012
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2 1. How does regular season college basketball compare to regular season football in ratings? The regular season for college basketball’s highest game was 2.7 as compared to the highest regular season football game with an 11.9 rating. 2. In addition to TV and sponsorship revenue, in what other ways does a rivalry game like UNC-Duke generate revenue for the respective schools on a more personal level? A rivalry game such as UNC-Duke generates revenue for the respective schools on a more personal level by bringing in well-heeled donors from all over the world. In fact some might not even attend another game all season but hold on to season ticket for the one rivalry game just to be assured a seat. The most generous donors come around to witness a big time game such as these. 3. What is a clear illustration of how TV advertisers view the college basketball regular season?
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  • Fall '12
  • Wilson
  • Yao Ming, College basketball, Regular season, Houston Rockets, Spencer Whittaker

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