Marketing Strategy 5 steps and Marketing Plan Readings 12 & 13(2)

Marketing Strategy 5 steps and Marketing Plan Readings 12 & 13(2)

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Marketing Strategy March 27, 2014
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How To Develop a Marketing Strategy in 5 Easy Steps The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this informal knowledge is important in the decision making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you in defining business goals and develop activities to achieve them. Difficulty: Average
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What’s the Difference Between a Marketing Plan and a Marketing Strategy? Strategy Shaped by overall business goals A summary of your products & their positions Plan is the road map to get to those goals
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Unformatted text preview: • Can also help to decide if goals are appropriate – Actions to achieve your goals • Application of marketing styrategy • Details about unique selling proposition, pricing strategy, the sales and distribution plan and Continued • Can have a strategy without a plan • But: Cannot have a plan without a strategy • Steps for plan; – create specific marketing objectives • E.g. increase your monthly sales by 25 percent • E.g. get 10 new listings each month. – specific things as you can that you are going to do to achieve the objectives • Choose the ones that fit best with your marketing...
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