notes #2 - MarketingTest#2 14:13 Notonlythefirststep,...

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Marketing Test #2 14:13 Five steps of the marketing research process Locating and defining issues or problems Not only the first step, but also the most important Designing the research project Collecting data Interpreting research findings Reporting research findings Types of research Exploratory research Research conducted to gather more information about a problem or to make a  tentative hypothesis more specific Descriptive research Research  conducted to clarify the characteristics of certain phenomena to solve a 
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Unformatted text preview: particular problem Casual research Research in which it is assumed that a particular variable X influences a variable Y The marketing research process Collecting data Types of data Primary: data observed and recorded or collected directly from respondents Secondary: data compiled both inside and outside the organization from some purpose other than the current investigation 14:13 14:13...
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  • Spring '14
  • BurtSmith
  • Marketing Research Process

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