Marketing Review (Nike) - Marketing Review(Nike The first...

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Marketing Review (Nike) The first section of the article described the foundation or introduction of Nike Company. As mentioned in the article, Philip Knight established Nike in 1962 where it was originally known as Blue Ribbon Sports Company that produces high quality running shoes for athletes. The founder thought that it is possible to manufacture high-tech shoes for athletes at a competitive price if imported from overseas. Also,
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Unformatted text preview: Nike was well known by the U.S consumers due to the continuous innovative design of their footwear. Nike’s marketing strategy was briefly discussed in the second part of the article in which they believed in the strategy of pyramid of influence. At the top of the...
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