Amazon - Amazon A map of the Amazon River shows its...

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Amazon “A map of the Amazon River shows its tributaries spreading out like ever-grasping fingers, and a map of Amazon.com reach within the online world would look pretty much the same” Amazon.com, Inc. is an American multinational electronic company, founded in 1995, with headquarters in Seattle, Washington. It’s the world largest online retailer website. The company also produces consumer electronics notably the Amazon Kindle e-book reader and is a major provider of cloud computing services (Amazon, 2012). One of the Key success factors of Amazon is its unbeatable Logistics (Kha, 2000). The service chain that build customer loyalty to Amazon.com includes not only used of internet as a sales channel but also mastery of distribution channels to provide safe and quick delivery and minimize the.com risk of competitors acquiring Amazon suppliers. Management is focused on making the operating model more efficient and reaching profitability. Many on-
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