Agenda Setting Notes - I.AgendaSetting...

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I.  Agenda Setting A. What is agenda setting? Media’s emphasis on certain issues correlates with what the public views as important. Highlight attitude object makes object more memorable B. Core Assumptions Media does not reflect reality-filters and shapes. Example: Heath Ledger- filtered his death and made it important. He wasn’t a drug user  and overdosed that the media made it out to be. Gatekeeping - process through which media indirectly filters messages and then  disseminate these specific messages, affecting what individuals think is important. Gatekeeper- Those that do gatekeeping. Publishers, producers, etc.  Non traditional gatekeepers-who in your life may function as a gatekeeper? News and  media through facebook. People who post things like articles and such. What happened on September 11 th , 2001? Try to find anything else that happened that  date. Nearly impossible to find.
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  • Spring '08
  • Cheong
  • Media content, facebook., Charlie Sheen, gatekeeping. Publishers, I. Agenda Setting, agenda setting­ media

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