Comm 291 Statistics Populations Parameters 2014 Assignment 2 Berkowitz

# But if you prefer create two versions of the table

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Unformatted text preview: s corresponding column percentage. But if you prefer, create two versions of the table, one just with counts, and the other just with column percentages. Make sure you add labels for each of the rows and columns; don’t just use the numerical codes. Conservative Segment Traditional Contemporary Total No 94 119 135 348 Work Part- time 25 28 59 112 Full- time 120 138 282 540 Total 239 285 476 1000 Segment Conservative Traditional Contemporary No 27% 34% 39% Work Part- time 22% 26% 52% Full- time 22% 26% 52% (ii) Explain why column percentages are more appropriate here than row percentages. The focus in this question is on whether employment status is dependant on market segment. For this reason, we are more interested in what percentage of each employment status is made up of different market segments. Should it be the other way around, row percentages would be more favorable for analysis. (iii) Does it appear that there are differences in employment status across the three market segments? Summarize your conclusion in one or two sentences. There does not appear to be major differences in employment status based on market segment. Although contemporary appears to be getting jobs more frequently, this is largely due to the fact that they have nearly double the numbers of the other market segments and thus, have higher column percentages. 3 c) (i) A second question of interest to the marketing manager is whether having a different value attribute results in being a different market segment. That is, does value explain segment. So now create a crosstab of Segment (rows) by Value (columns). Follow the same instructions and format as in part b). Value Price Quality Fashion Count Percent Count Percent Count Percent Conservative 90 21% 77 26% 72 25% Segment Traditional 119 28% 84 29% 82 29% Contemporary 210 50% 133 45% 133 46% Total 419 100% 294 100% 287 100% (ii) Does it appear that there are differences in the definition of value ac...
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