Perceptio - Perception Four Steps of the Perception Process...

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Perception Four Steps of the Perception Process Selection Organization Interpretation Negotiation Selection What attracts your attention? Selecting which impressions we will attend to Stimuli that are intense often attract our attention We’re more likely to remember: Extremely tall or short people An obnoxious laugh A person who speaks loudly Organization Along with selecting information, we must arrange it in some meaningful way What do you see? Which image stands out? Organization “Vase-Face” has a two figure relationships How many ways can you view the boxes?
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Unformatted text preview: • • Organization • We classify people based on their: • Appearance • Beautiful or Ugly, Young or Old • Social Role • Student, Attorney, Wife • Interaction Style • Friendly, Helpful, Aloof • Membership • Democrat, Immigrant, Christian • Organization • Stereotyping • After the organizational scheme has been chosen, we use that scheme to make generalizations • These generalizations lead to stereotyping • Stereotypes may be based on a small amount of truth but beyond the facts at hand usually have no valid basis...
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