Test 7 - Question 1 1 1 point A(n is the introductory or...

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Question 1 1 / 1 point A(n) _____ is the introductory or first material viewers see when they access a retailer’s Internet site. It is the equivalent to a retailer’s store-front in the physical world. Question options: A) virtual store B) web presence C) home page D) on-line presence E) virtual reality Question 2 1 / 1 point A(n) _____ is the total collection of all the pages of information on the retailer’s Internet site. Question options: Question 3 1 / 1 point Ease of access refers to: Question options:
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B) the consumer’s ability to gain credit. Question 4 1 / 1 point The group of customers that the retailer is seeking to serve is termed the retailer’s: Question options: Question 5 1 / 1 point The retailer’s first step in developing a cost-effective way for a retailer to reach its customer with either a traditional store or virtual store is: Question options: A) establish its budget.
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B) identify its strengths and weaknesses. C) identify its target market. D) develop a list of constraining factors. E) hire a real- estate consultant. Question 6 1 / 1 point For a retailer to successfully reach its target market using market segmentation, three criteria must be met: the target market should be: Question options: Question 7 1 / 1 point When a retailer speaks of accessibility, within the context of reaching a target market, the retailer is referring to the: Question options:
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C) Question 8 1 / 1 point _____ data is the most commonly available objective data that a retailer can obtain about a target market(s).
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  • Spring '14
  • Shopping mall, Question options

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