MKT 120 TEST 4 - Question 1 1 1 point A set of interrelated...

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Question 1 1 / 1 point A set of interrelated sales stages through which salespeople must progress to gain and retain a customer is referred to as the Question options: salesperson adoption process. customer adoption process. personal selling process. personal persuasion process. Section Question 2 0 / 1 point Which of the following statements is false ? Question options: The personal selling process is a continuous cycle. It's much less expensive and time-consuming to retain present customers than to obtain new customers. The personal selling process with a prospect and subsequent customer never ends. It costs five times as much to retain a customer as to find a new one. Section Question 3 1 / 1 point To increase or just to maintain their sales volume, salespeople Question options: must continually seek out and prospect for new customers. do not have to expend much effort on prospecting. can do prospecting whenever they have the time to do so. do not need to set aside special time for prospecting. Section Question 4 1 / 1 point A lead is a(n) Question options: suspect or possible buyer.
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qualified customer. existing customer. individual with the need, willingness, and ability to buy. Section Question 5 0 / 1 point Which of the following statements about a lead's needs is false ? Question options: Salespeople should not try to sell products to people who do not want them. A customer may have an unrecognized need or is unaware of a product that can satisfy a latent need.
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  • Spring '14
  • Sales, Question options

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