Test 2 - Question1 exceptfor 1/1point Questionoptions...

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Question 1 1 / 1 point All of the following are megatrends facing salespeople and their managers  except  for Question options: technologica l forces. managerial  forces. behavioral  forces. internal  forces.  Section Question 2 1 / 1 point Which of the following is  not  one of the major factors affecting personal selling? Question options: Rising customer expectations More expert and demanding buyers Rapidly increasing numbers of salespeople  selling products directly to consumers Microsegmentation of domestic markets  Section Question 3 1 / 1 point All of the following statements about direct mail are accurate except which one? Question options: Includes “snail mail” or postal mail. Is not an effective sales channel for reaching  organizational buyers. Can be an effective means of reducing the costs of  personal selling for organizational sellers. Is one of the few ways to break through all the  promotional clutter to reach customers at work or  home because of national “do not call” lists and  misleading e-mails.  Section Question 4 1 / 1 point Which of the following is  not  one of the reasons for the use of telemarketing? Question options: Telemarketers can make more sales calls in a day  than can field salespeople. Telemarketing can be used to sell to marginal  accounts. It is easier to close a sale using telemarketing than  when using field selling. Telemarketing offers small firms an opportunity to  expand their geographical scope at a relatively  low cost.  Section
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Question 5 1 / 1 point Many companies have cut the cost of handling information by using _________ or transmission of  electronic messages between two or more computers to replace regular mail and filing cabinets.
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  • Spring '14
  • Force, Question options

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