Test 10 - Question 1 1 1 point The relationship between a...

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Question 1 1 / 1 point The relationship between a retailer’s pricing decisions and the other (i.e. merchandise selection, promotion, location) decision areas can best be described as: Question options: A) indepen dent. B) competi tive. C) separa te. D) counter- related. E) interact ive. Question 2 1 / 1 point As a rule, if a retailer wants to expand its trading area, it should _____ its merchandise. Question options: A) lower the prices of B) double both its prices and promotion of C) deemphasize the services it provides with D) increase the services provided the customer and reduce the promotional activities associated with E) reduce the promotional activities associated with Question 3 1 / 1 point
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A _____ objective is a pricing objective that states a specific level of profit, such a as percentage of sales or a return on capital invested, as an objective. Question options: A) profit maximizati on B) target- return C) percentage- of-sales D) competition -oriented E) skimm ing Question 4 1 / 1 point _____ is a pricing objective that seeks to obtain as much profit as possible. Question options: A) Profit maximizati on B) Target– return C) Percentage- of-sales D) Competition -oriented E) Skim ming Question 5 1 / 1 point A skimming strategy will work best for a retailer when: Question options: A) competition is high because it “skims” right above the retailer’s
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costs. B) revenues are equal to expenses. C) the retailer has a temporary monopoly with its product line. D) the retailer has excess capacity in its building. E) demand is less than supply. Question 6 1 / 1 point You have decided that one of the goals of your retail expansion is to establish a loyal customer base before the competition is able to do so. Therefore, when you enter a new trading area with a new product or service, you should use a _____ price strategy. Question options: A) late markdow n B) penetra tion C) status quo D) skimm ing E) cost- plus Question 7 1 / 1 point All of the following are typical pricing objectives EXCEPT: Question options: A) target- return. B) sales
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maximizati on C) status quo. D) profit maximizati on E) sales- oriented. Question 8 1 / 1 point Home Depot employees regularly shop at Lowe’s stores in order to make certain that Home Depot is charging comparable prices. Home Depot is engaging in: Question options: A) leader pricing. B) flexible pricing. C) corporate espionage. D) functional pricing. E) status quo pricing. Question 9 1 / 1 point A _____ pricing objective adopts a mentality to not “rock the boat,” and to leave prices as they are.
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  • Spring '14
  • Pricing, Question options, IED

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