OMIS2000- Chapter Notes

4 networking advances copying data from one location

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Unformatted text preview: interdependent network of suppliers, distributors, outsourcing firms, transportations service firms, and tech manufactures. The concept of business ecosystem = similar to value web except cooperation happens across many industries rather than firms. They can have one or a few keystone firms that dominate the ecosystem and create the platforms used by other niche firms. Ex. Microsoft ecosystem includes MS and tech producers such as IBM, Intel, etc. 3.4 Using systems for Competitive Advantage: Management Issues: a) The more successfully a firm can align IT w/ its business goals, the more profitable it will be b) Only ¼ of firms achieve alignment of IT w/ the business - Successful firms and managers understand what IT can do and how it works, take an active role in shaping its use, and measure its impact on revenues and profits. Chapter 4 Opening Case - Behavioural Targeting and Your Privacy • • Behavioral Targeting: seeks to increase the efficiency of online ads by using information that Web visitors reveal about themselves online, and if possible, combine this with offline identity and consumption information gathered by companies o Snapple used behavioral targeting methods to identify the types of people attracted to Snapple Green Tea. (People who like arts and literature, travel internationally, and visit health sites) PIPEDA: Canada’s Privacy Law 4.1 Understanding Ethical and Social Issues Related to Systems Ethics refers to the principles of right and wrong that individuals, acting as free moral agents, use to make choices to guide their behaviours....
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