OMIS2000- Chapter Notes

They can have one or a few keystone firms that

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Unformatted text preview: where IS are most likely to have a strategic impact. This model identifies specific, critical, leverage points where a firm can use IT most effectively to enhance its competitive position. This model views the firm as a series or chain of basic activities that add a margin of value to a firm’s products/services. - Primary activities: most directly related to the production and distribution of the firm’s products/services, which create value for the customer ex. Inbound logistics, operations, on- bound logistics, sales and marketing, etc. - Support activities: make the delivery of the primary activities possible and consist of org. infrastructure (admin and mgmt.), HR, tech, and procurement (purchasing input) - Benchmarking: involves comparing the efficiency and effectiveness of your business processes against strict standards and then measuring performance against those standards. - Best practices: usually identified by consulting companies, research orgs, gov’t agencies, & industry associations as the most successful solutions or problem- solving methods for consistently & effectively achieving a business objective. Value web – a collection of independent firms that use IT to coordinate their value chains to produce a product/service for a market collectively. It’s more consumer- driven and operates in a less linear fashion than the traditional value chain. Value webs are flexible and adaptive to changes in S and D. Relationships can be bundled/unbundled in response to changing market conditions. Firms will accelerate time to market and to customers by optimizing their value- web relationships to make quick decision on who can...
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