Class 2 Strategic Design 2013

Class 2 Strategic Design 2013 - Class2:TheStrategicDesign...

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Class 2: The Strategic Design  Perspective ORGS2010 September 19, 2013
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Goals for the Class To understand the basic concepts of Strategic  Design by using them in a specific  organizational setting: Linking mechanisms on  The Return of the  King  post-production Grouping, linking, and aligning in Dynacorp To develop your skills in Strategic Design
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The Organization as a Strategic  Design View of the organization : input-throughput-output system Key concepts : activities, interdependence, resources  (esp. information) Key processes grouping  (differentiation),  linking  (integration), and  aligning   View of the environment : resource base (source of  inputs), competitive market Role of the leader : “organizational architect”, strategist Role of a training programme : Conveying information –  how the company is organized, what knowledge is  needed to do which jobs, etc.  View of the org. structure : a design to optimize flows of  information needed to achieve the org’s strategic goals
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Strategic Design Processes Establish the strategy ( Strategic intent) Identify key activities (linking strategy & orgn) Allocating activities to units (Grouping) Ensuring needed cross-unit coordination (Linking) Ensuring that Grouping& Linking work ( Aligning ) Ensuring FIT with environment
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Strategic Grouping Basic criteria: Activity (function) Product/technology (“business division”) Market/customer (geography, customer  segment) Hybrid Forms: Matrix Front end/Back end Network/Modular
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Phil Knight Chairman Mark Parker President, CEO, and Director Charlie Denson President, NIKE Brand Mike Blair VP, Chief Marketing Officer James Carter VP Internal Audit Gary DeStefano President, Global Operations Lindsay Steward VP & Chief of Staff Hannah Jones VP, Corporate Responsibility Joaquin Hidalgo VP, Global Marketing Eunan McLaughlin VP, Europe, Middle East & Africa (EMEA) Mike Wilskey VP, Brand Management, Subsidiaries and New Business Nigel Powell VP, Global Communications Greg Hoffman VP, Global Brand Design Elliott Hill VP, Global Retail
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Phil Knight Chairman Mark Parker President, CEO, and Director Charlie Denson President, NIKE Brand Mike Blair VP, Chief Marketing Officer James Carter VP Internal Audit Gary DeStefano President, Global Operations Lindsay Steward VP & Chief of Staff Hannah Jones VP, Corporate Responsibility Joaquin Hidalgo VP, Global Marketing Eunan McLaughlin VP, Europe, Middle East & Africa (EMEA) Mike Wilskey VP, Brand Management, Subsidiaries and New Business Nigel Powell VP, Global Communications Greg Hoffman VP, Global Brand Design Elliott Hill VP, Global Retail Staff/support functions Line functions Geographic grouping
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IBM IBM Research Software Group Systems & Technology Group Global Business Services Global Technology Services Global Financing Strategic Outsourcing Services Global Process
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