Unformatted text preview: more effective given these challenges and why would these steps be useful? (10 points) PART OF QUESTION 1: o Identify 2 specific action steps you would suggest they should take in making this change based on your recommendations and briefly explain why each would be effective. (11 points) BBA OLD EXAM QUESTION 2 2.Using the three models of the external environment we covered in class, explain the key challenges facing the French company Roussel in the RU486 case at the point when this drug received regulatory approval in France, and the CEO Sakiz had to decide whether or not to recommend bringing RU486 to market. In your answer be sure to demonstrate a solid understanding of the three models of the external environment and show how your analysis helps you understand the challenges they faced. (25 points)...
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- Fall '10
- old exam question, Roussel, Sakiz, BBA OLD EXAM