Session 2- Logistics' Role - Logistics Role Relationships...

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Logistics' Role
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Relationships Between Strategy and Logistics Operations Cost Company Strategy Differentiation Niche (Focus) Marketing Mix Marketing Strategy Product Place Price Promotion Make-to-Stock vs. Make-to-Order Supply Chain Strategy Postponement Strategy Efficient vs. Responsive Supply Chain Fulfillment Strategy Logistics Strategy Network Design Logistics Operations Sourcing/Procurement Warehousing/Materials Management Transportation Distribution Customer Service
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What is Logistics? 21st Century View of Logistics Business Logistics – supply chain process that plans, implements, and controls the efficient, effective flow of goods, services, and related information from the point of origin to the point of use or consumption in order to meet customer requirements. 3
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Logistics Activities
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Unformatted text preview: (Broadly Defined) • Transportation • Storage • Packaging • Materials handling • Order fulfillment • Forecasting • Inventory management 4 • Production planning • Purchasing • Customer service • Site location • Reverse flows • Management of 3PLS Contemporary Supply Chain Pipeline 5 A Logistics Channel 6 Value-Added Role of Logistics • Most commonly referred to in terms of economic utilities: – Form utility (what) – Place utility (where) – Time utility (when) – Possession utility (why) • Also referred to as the seven Rs--- R ight product, R ight quantity, R ight condition, R ight place, R ight time, R ight customer, and R ight cost. 7 Logistics and Spatial Relations 8...
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