CB Online Quiz 1 - Question 1 When she was a teenager Carol...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Question 1 When she was a teenager, Carol owned a 1972 Ford Pinto. Therefore when a magazine article in 1973 claimed that the car was unsafe and could explode on impact if it was in an accident, Carol was motivated to pay attention to the article because of the information’s perceived social risk congruence with her values. approach-approach needs conflict. personal relevance. cognitive stimulation. 0.25 points Question 2 Before buying a PC, Nathan read computer magazines daily and knew all of the different types of components. This is best thought of as an example of cognitive involvement. felt motivation. cognitive agitation. affective elaboration. elaborative cognition. 0.25 points Question 3 Gretchen found herself buying and wearing the same fashion clothes that her friends wore even though she really didn’t like them. This is an example of ________ needs driving acquisition. safety social functional nonsocial egoistic
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

0.25 points Question 4 Outcomes of high MAO include goal-relevant behavior, high-effort information processing and decision making, and high process clutter. felt involvement. complex reactions. disposition. perceived risk. 0.25 points Question 5 A(n) offering is a product, service, activity, or idea that is acquired but not used by consumers. that is used but not acquired by consumers. offered by a marketing organization to consumers.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern