survey design and measurement serena's notes

identify the form and layout reproduce the

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e the Questionnaire Eliminate Bugs by Pretesting Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Step Details: Form and Layout • Avoid cluttered look • Number questions and divide survey into parts • Allow plenty of space for open-ended questions put page breaks dont make it cluttered. make it clean, alot of white space give room for the open ended questions. always provide instructions. need to be painfully obvious • Provide clear and detailed instructions go out and make copies, ask people to try it (pre test 5 to 10people) client needs to sign off on survey. find out where the bugs are on the survey. 20 Questionnaire Design Process (cont.) Identify the Form and Layout Reproduce the Questionnaire Eliminate Bugs by Pretesting Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Survey Process Summary • Table 11.3 provides a checklist of “to do” tasks for each step use this as example. dont need to memorize this. just a good example when making our survey. 21...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern