survey design and measurement serena's notes

identify the form and layout reproduce the

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Unformatted text preview: e the Questionnaire Eliminate Bugs by Pretesting Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Step Details: Form and Layout • Avoid cluttered look • Number questions and divide survey into parts • Allow plenty of space for open-ended questions put page breaks dont make it cluttered. make it clean, alot of white space give room for the open ended questions. always provide instructions. need to be painfully obvious • Provide clear and detailed instructions go out and make copies, ask people to try it (pre test 5 to 10people) client needs to sign off on survey. find out where the bugs are on the survey. 20 Questionnaire Design Process (cont.) Identify the Form and Layout Reproduce the Questionnaire Eliminate Bugs by Pretesting Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Survey Process Summary • Table 11.3 provides a checklist of “to do” tasks for each step use this as example. dont need to memorize this. just a good example when making our survey. 21...
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This document was uploaded on 03/25/2014.

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