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Unformatted text preview: degree of likelyhood you are going to buy something. 1 to 5 Multiple Choice
Scales advantages: take out vague answers or bias, much easier to code
• Adv/Disadv disadvantages: jogging peoples memories, if you give a list
of designers, you might remember one you wouldnt have known before
if you make list of car models and forget to include theirs, question answer could be wrong.
beneﬁts out way disadvantages though in structured. Dichotomous Questions dich means two…. but sometimes a maybe • A dichotomous question has only two response
alternatives: yes or no, agree or disagree, and so on.
• Often, the two alternatives of interest are
supplemented by a neutral alternative, such as “no
opinion,” “don't know,” “both,” or “none.” Do you intend to buy a new car within the next six
_____ Don't know 6 Multiple-Choice Questions given a list to choose. check one or check all that apply • In multiple-choice questions, the researcher provides a choice
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This document was uploaded on 03/25/2014.
- Spring '14