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Determine the Question Wording
Arrange the Questions in Proper Order Step Details: Determine Question
Wording dont want to use jargon: fat, phat. • Wording must be clear, unambiguous and ordinary
No jargon • Avoid biasing the respondent put questions both positive and negative. • Avoid implicit alternatives and implicit assumptions
• Avoid generalizations and estimates
• Use dual statements where some are stated positively and
negatively Choosing Question Wording
Use Ordinary Words “Do you think the distribution of soft drinks is
(Incorrect) “Do you think soft drinks are readily available when you
want to buy them?”
(Correct) 17 Choosing Question Wording
Use Unambiguous Words
In a typical month, how often do you shop in department stores?
(Incorrect) how many times do you shop there in a month?- correct
dont say do you shop there regularly? regularly can mean
different things for each person. per day. per month. I...
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This document was uploaded on 03/25/2014.
- Spring '14