Unformatted text preview: survey topic
can the respondent remember?
Can the respondent articulate the response? • Unwillingness to Answer
too much effort required to answer the question make sure people are able and willing…
have you ever shop lifted?
political questions then sexual activity…
would rather have them not answer it, rather then false answers. context
won’t answer if response doesn’t appear to serve a legitimate
sensitive information dont want to talk about household income. • ways to increase willingness Overcoming Inability To Answer
Can the Respondent Remember?
How many gallons of soft drinks did you consume during the
last four weeks? (Incorrect) people dont drink it in gallons… they drink it in cans
4 week time frame…. way too long. problems on the back end. How often do you consume soft drinks in a typical week?
1. ___ Less than once a week 2. ___ 1 to 3 times per week 3. ___ 4 to 6 times per week 4. ___ 7 or more times per week 4 Overcoming Unwillingness
Please list all the departments from which you purchased
merchandise on your...
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- Spring '14
- Level of measurement