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survey design and measurement serena's notes

Can the respondent articulate the response

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Unformatted text preview: survey topic can the respondent remember? Can the respondent articulate the response? • Unwillingness to Answer too much effort required to answer the question make sure people are able and willing… have you ever shop lifted? political questions then sexual activity… would rather have them not answer it, rather then false answers. context won’t answer if response doesn’t appear to serve a legitimate purpose sensitive information dont want to talk about household income. • ways to increase willingness Overcoming Inability To Answer Can the Respondent Remember? How many gallons of soft drinks did you consume during the last four weeks? (Incorrect) people dont drink it in gallons… they drink it in cans 4 week time frame…. way too long. problems on the back end. How often do you consume soft drinks in a typical week? (Correct) 1. ___ Less than once a week 2. ___ 1 to 3 times per week 3. ___ 4 to 6 times per week 4. ___ 7 or more times per week 4 Overcoming Unwillingness To Answer Please list all the departments from which you purchased merchandise on your...
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