This preview shows page 1. Sign up to view the full content.
Unformatted text preview: d
constraints? • Determine Type of Interviewing Method
Personal, telephone, electronic, etc. Step Details
• Determine Individual Question Content
is the question necessary?
Is the question sufficient to get the information
we need? is every question necessary?
badly written questions: 4 things in one question
double barrel question: do you think cocacola is a
tasty AND refreshing drink? • Avoid double-barreled questions. 3 Are Several Questions Needed
Instead of One?
• Sometimes, several questions are needed to obtain the
required information in an unambiguous manner.
Consider the question,
“Do you think Coca-Cola is a tasty and refreshing soft drink?”
(Incorrect) • Such a question is called a double-barreled question,
because two or more questions are combined into one.
To obtain the required information, two distinct questions
should be asked:
“Do you think Coca-Cola is a tasty soft drink?” and
“Do you think Coca-Cola is a refreshing soft drink?”
(Correct) Step Details
• Inability to Answer
is the respondent informed on the...
View Full Document
This document was uploaded on 03/25/2014.
- Spring '14