survey design and measurement serena's notes

Incorrect in the list that follows please check all

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Unformatted text preview: most recent shopping trip to a department store. (Incorrect) In the list that follows, please check all the departments from which you purchased merchandise on your most recent shopping trip to a department store. 1. 2. 3. 4. . . . 16. 17. Women's dresses Men's apparel Children's apparel Cosmetics ____ ____ you are too lazy to write everything out. instead put all the department so they just have to check mark it. anything sensitive- put at the end. demographics at the end. ____ ____ ____ ____ Jewelry Other (please specify) too vague. you will say only women shoes because (Correct) Increasing the Willingness of Respondents • Place sensitive topics at the end of the questionnaire. • Preface the question with a statement that the behavior of interest is common. • Ask the question using the third-person technique. Phrase the question as if it referred to other people. • Hide the question in a group of other questions which respondents are willing to answer. The entire list of questions can then be asked quickly. • Provide resp...
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This document was uploaded on 03/25/2014.

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