This preview shows page 1. Sign up to view the full content.
Unformatted text preview: most recent shopping trip to a department store.
In the list that follows, please check all the departments from
which you purchased merchandise on your most recent shopping
trip to a department store.
17. Women's dresses
____ you are too lazy to write everything out. instead put all the
department so they just have to check mark it.
anything sensitive- put at the end. demographics at the end. ____
Other (please specify) too vague. you will say only women shoes because (Correct) Increasing the Willingness
• Place sensitive topics at the end of the questionnaire.
• Preface the question with a statement that the
behavior of interest is common.
• Ask the question using the third-person technique.
Phrase the question as if it referred to other people.
• Hide the question in a group of other questions which
respondents are willing to answer. The entire list of
questions can then be asked quickly.
• Provide resp...
View Full Document
This document was uploaded on 03/25/2014.
- Spring '14