survey design and measurement serena's notes

Nonforced scales odd or even even doesnt have a

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Unformatted text preview: ced scales odd or even? even doesnt have a neutral point (good good, bad bad). odd has neutral pt (good, maybe, bad) • Nature and degree of verbal description • Physical form or configuration kleiser prefers odd points. forcing you to answer it or not forcing to answer it. (dont know option) Balanced and Unbalanced Scales Balanced Scale Surfing the Internet is Unbalanced Scale Surfing the Internet is ____ Extremely Good ____ Extremely Good ____ Very Good ____ Very Good ____ Good ____ Good ____ Bad ____ Somewhat Good ____ Very Bad ____ Bad ____ Extremely Bad ____ Very Bad 14 alll examples of the same thing, just the configuration is different. Rating Scale Configurations A variety of scale configurations may be employed to measure the comfort of Nike shoes. Some examples include: Nike shoes are: 1) Place an “X” on one of the blank spaces… Very Uncomfortable Very Comfortable 2) Circle the number… 1 Very Uncomfortable 2 3 4 5 6 7 Very Comfortable 3) Place an “X” on one of the blank spaces… Very Uncomfortable Uncomfortable Neither Uncomfortable nor Comfortable Comfortable Very Comfortable 4) Uncomfortable Somewhat Somewhat Comfortable Very Neither Uncomfortable Comfortable Uncomfortable Comfortable nor Uncomfortable Very Comfortable 5) -3 -2 -1 0 1 2 3 Neither Comfortable nor Uncomfortable Very Uncomfortable Very Comfortable Some Unique Rating Scale Configurations Thermometer Scale Instructions: Please indicate how much you like McDonald’s hamburgers by col...
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This document was uploaded on 03/25/2014.

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