{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

survey design and measurement serena's notes

Sears has poor in store service 1 2 3 4 5 3 i like to

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 2 3 4 5 2. Sears has poor in-store service. 1 2 3 4 5 3. I like to shop at Sears. 1 2 3 4 strongly disagree first then strongly agree at end. 1 to 5. left to right. 5 • The analysis can be conducted on an item-by-item basis (profile analysis), or a total (summated) score can be calculated. • When arriving at a total score, the categories assigned to the negative statements by the respondents should be scored by reversing the scale. Semantic Differential Scale zero to a number. numbers dont mean anything. The semantic differential is a seven-point rating scale with end points associated with bipolar labels that have semantic meaning. SEARS is: Powerful --:--:--:--:-X-:--:--: Weak Unreliable --:--:--:--:--:-X-:--: Reliable Modern --:--:--:--:--:--:-X-: Old-fashioned • The negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right. • This controls the tendency of some respondents, particularly those with very positive or very negative attitudes, to mark the right- or left-hand sides without reading the...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern