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Unformatted text preview: surveys are itemized. check the box, circle the number. Itemized Rating Scales itemized as INTERVAL SCALES! numbers fall on the continuom
• The respondents are provided with a scale that has a
number or brief description associated with each
category. and numbers have a certain distant between each other. • The categories are ordered in terms of scale position,
and the respondents are required to select the
specified category that best describes the object being
• The commonly used itemized rating scales are the
Likert, semantic differential, and Stapel scales. eCollege. typically a 5 point scale. your agreement to things. Likert Scale
The Likert scale requires the respondents to indicate a degree of agreement or
disagreement with each of a series of statements about the stimulus objects.
Strongly Disagree disagree Neither Agree agree nor Strongly
agree if its 7 points, then it is called a 7 Likert Scale
Likert Scale is always 5 points. disagree
1. Sears sells high quality merchandise. 1...
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This document was uploaded on 03/25/2014.
- Spring '14