survey design and measurement serena's notes

Survey design and measurement serena's notes

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Unformatted text preview: oring in the thermometer. Start at the bottom and color up to the temperature level that best indicates how strong your preference is. Form: Like very much 100 75 50 25 0 Dislike very much Smiling Face Scale Instructions: Please point to the face that shows how much you like the Barbie Doll. If you do not like the Barbie Doll at all, you would point to Face 1. If you liked it very much, you would point to Face 5. Form: 1 2 3 4 5 15 Multi-Item Scales reliability provides consist results over time • Construct Development validity: are you an expert? i like horses, but that does not make me • Issues of Reliability and Validity reliability: a measure that provides consistent results over time. Free of random error a professional equestrian. validity: a measure is valid if it measures what it is supposed to. Free of measurement error in order for a question to be valid, it has to be reliable! a measure must be reliable in order to be valid IE: Reliability and Validity of Multi-Item Scales Scale Evaluation Validity Reliability Content Test-Retest Internal Consistency Criterion Alternative Forms Construct Convergent Validity Discriminant Validity Nomological Validity Back To The Survey Development Process… 16 Questionnaire Design Process Specify the Information Needed Specify the Type of Interviewing Method Determine the Content of Individual Questions Design the Question to Overcome the Respondent’s Inability and Unwillingness to Answer Decide on the Question Struct...
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This document was uploaded on 03/25/2014.

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