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Unformatted text preview: oring in the thermometer. Start at the bottom and color up to the temperature
level that best indicates how strong your preference is. Form: Like very
Smiling Face Scale Instructions: Please point to the face that shows how much you like the Barbie
Doll. If you do not like the Barbie Doll at all, you would point to Face 1. If you
liked it very much, you would point to Face 5.
1 2 3 4 5 15 Multi-Item Scales reliability provides consist results over time • Construct Development validity: are you an expert? i like horses, but that does not make me • Issues of Reliability and Validity
reliability: a measure that provides consistent
results over time. Free of random error a professional equestrian. validity: a measure is valid if it measures what it
is supposed to. Free of measurement error in order for a question to be valid, it has to be reliable! a measure must be reliable in order to be valid IE: Reliability and Validity of Multi-Item Scales
Validity Reliability Content Test-Retest
Consistency Criterion Alternative
Validity Back To The Survey
Development Process… 16 Questionnaire Design Process
Specify the Information Needed
Specify the Type of Interviewing Method
Determine the Content of Individual Questions
Design the Question to Overcome the Respondent’s Inability and
Unwillingness to Answer
Decide on the Question Struct...
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This document was uploaded on 03/25/2014.
- Spring '14