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survey design and measurement serena's notes

Not putting a constant on it heater on in the winter

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Unformatted text preview: it. heater on in the winter, does that Do you like to fly when traveling short distances, or would you rather drive? (Correct) 18 Choosing Question Wording Avoid Generalizations and Estimates how many people are in the household? all boys, all girls? 3 year old? demographics, how old they are and gender. “What is the annual per capita expenditure on groceries in your household?” (Incorrect) dont want to make anyone upset. “What is the monthly (or weekly) expenditure on groceries in your household?” and “How many members are there in your household?” (Correct) Step Details: Establish Order of Questions • Questions should be positioned logically everything has to be in a logical order!!!! • The opening questions should be interesting, simple, and non-threatening. confuses respond. Screener questions opening questions need to be nonthreatening. • Skip patterns • Prompters at strategic points • Position difficult, sensitive and/or demographic questions should be placed late in the sequence or at end Ordering of Questions Question Type Nature Function Example Qualifying/ Screening Questions Focus on To determine if respondent a respondent is inclusion criteria eligible to participate in the survey Introductory Questions/ warm-ups Broad, easy questions To break the ice How often do you and put the shop for groceries? respondent at ea...
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