Unformatted text preview: personal interviews) Methods (Cont.)
− Mail interviews
− Mail panels • Electronic Methods Internet Telephone: this is usually a voice one, so not automated where you press buttons.
The traditional one is where a person calls the respondent and fills out the survey
according to their answers. CATI: Respondent gets called and its filled out on the
computer and switches with their answers.
(Fundraising and selling under the guise of research is illegal).
Personal: Face-to-face. The in-home surveys you now have to contact the respondent
ahead of time and set an appointment for safety reasons. This are typically longer,
like 30 minutes to an hour (not a depth interview, same questions, and structure)
Mall-intercept: doesn't have to be at the mall, but its where you get the people while
they're doing something. CAPI: this is like when you leave disney world or something
they have surveys on a computer for you to fill out (or like the ones at Gaylord ICE). Mail: This is not as common anymore because people just throw them away. These are
sometimes a trifold in a magazine with tons of questions. Mail panels: do this throw this
mail with the same people over time.
Email: send it in the email or send the link in the email. The link turns it into an Internet
method. Qualitrics: (we can access this through my.tcu.edu) This can do a lot more with
surveys that others like survey monkey. − Email
− Internet (e.g., survey monkey, Qualtrics) 2 CATS: voice recording and you press buttons. Self-administered: like the Pita-to-go
survey where we fill it out by ourselves without questions and help. Other Methods
• Completely Automated Telephone Survey (CATS)
• Wireless Phone Interview
− Voice based, text base...