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survey design and measurement

Identification information name address telephone to

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Unformatted text preview: Demographics Personal information To classify the respondents What was your household’s total annual last year? Identification Information Name, address, telephone To identify the respondent Name: Questionnaire Design Process (cont.) Identify the Form and Layout Reproduce the Questionnaire Eliminate Bugs by Pretesting Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Step Details: Form and Layout • Avoid cluttered look • Number questions and divide survey into parts • Allow plenty of space for open-ended questions Online surveys without page breaks is hard because the page just keeps going and going, and there is no progress bar. You want to number your questions and put them into parts. Always ensure you have plenty and clear instructions (cause you might not be there while they are taking them). • Provide clear and detailed instructions 20 Questionnaire Design Process (cont.) Identify the Form and Layout Reproduce the Questionnaire Eliminate Bugs by Pretesting After its layout is done, you make copies. So you can pre-test it and get it approved by the client. Pre-test is having people you know take it so they can see if they find logical errors or typos or things that aren't clear. You get the client to sign off on it and then you make the actual copies or send it out via email, however you're doing it. Obtain Approval of all Relevant Parties Prepare Final Questionnaire Copy Implement the Final Survey Survey Process Summary • Table 11.3 provides a checklist of “to do” tasks for each step This isnt for the exam but it helps you in designing a good survey (especially for the project). 21...
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