survey design and measurement

Preface the question with a statement that the

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Unformatted text preview: ncreasing the Willingness of Respondents • Place sensitive topics at the end of the questionnaire. • Preface the question with a statement that the behavior of interest is common. • Ask the question using the third-person technique. Phrase the question as if it referred to other people. • Hide the question in a group of other questions which respondents are willing to answer. The entire list of questions can then be asked quickly. • Provide response categories rather than asking for specific figures. • Use randomized techniques. Step Details: Determine Question Structure Questions Unstructured Multiple Choice She says to put the sensitive questions at the end (gender, demographics, etc.) this is because 1)they have already completed the survey so if they are offended, it wont mess up their responses, 2)it shows them the survey end is near. Third person technique allows them to get away from sensitive subjects. She doesn't really like the hide the question technique, only use that as a last resort. The categories is putting the awnser in relative terms instead of absolute (so not how many times a week you dont wash your hands, but do you wash them all the time, mostly, sometimes, or never) All aspects of determining how to write the questions. Unstructured: allows the respondent to respond in their own way. Majority of questions should be structured. Dichotomous: 2 options (true false). Structured Dichotomous Scales 5 Unstructured (Open-Ended) Questions • Respondents are asked to reply in his/her own words Good because it allows them to answer in their own way, because we might have not thought about a possible answer they have. Open ended questions can get answers that are irrelevant (sex? they would reply yes please/often/etc.) What type of car do you drive? __________ • Advantages/Disadvantages Sex?________________ Structured Questions • Respondents choose from a pre-specified list of answers − Dichotomous − Multiple Choice − Scales Structured: every body gets the same questions and same options to respond. Advantages: you know what your going to get as an answer, to an extent. And you don't get an unnecessary or superfluous information. Disadvantages: you might be triggering someone's thought process, or something that they wouldn't have thought of before. • Adv/Disadv Dichotomous Questions • A dichotomous question has only two response alternatives: yes or no, agree or disagree, and so on. • Often, the two alternatives of interest are supplemented by a neutral alternative, such as “no opinion,” “don't know,” “both,” or “none.” Do you intend to buy a new car within the next six months? _____ Yes _____ No _____ Don't know 6 Multiple-Choice Questions • In multiple-choice questions, the researcher provides a choice of answers and respondents are asked to select one or more of the alternatives given. You may be only selecting one option or can select all that apply. The please specify allows other options you might have not thought about. Which brand(s) of cars will you consider? (check all that apply) ____ Ford ____ Chevrolet ____ Ca...
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This document was uploaded on 03/25/2014.

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