ART 2. PE-Desarrollo de pensamiento estrate_gico

ART 2. PE-Desarrollo de pensamiento estrate_gico -...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Contaduría y Administración , Vol. 57 No. 1, enero-marzo 2012: 103-122 Desarrollo de pensamiento estratégico en la escuela de negocios Fecha de recepción: 23.08.2010 Fecha de aceptación: 25.11.2010 Resumen En ambientes de creciente competencia e incertidumbre por la innovación, característica rampante de la globalización, el uso de la inteligencia y la estrategia se ha vuelto casi indispensable; pensar estratégicamente es crucial porque ante la vorágine se requiere, en primer lugar, de una visión de futuro y, en segundo lugar, de pensar la forma en cómo llegar a ella considerando el comportamiento de los demás. En este trabajo se presen- tan los resultados de una experiencia al formar pensamiento estratégico en estudiantes del área de economía y negocios, mediante una metodología que integra la teoría como susten- to básico del aprendizaje, su aplicación con una herramienta tecnológica que simula el ambiente de los negocios, cuyos re- sultados se comparan en el nivel internacional, complemen- tada con una intervención en una organización, generalmente micro y pequeña, para diseñar su planteamiento estratégico. La aportación de este trabajo, además de la metodología, es la comprobación del avance en el pensamiento estratégico desde la óptica de los mismos sujetos de aprendizaje, los estudiantes, quienes a través de un instrumento de autoevaluación permiten identificar sus principales avances en términos de competen - cias: conocimientos, habilidades y actitudes para la dirección estratégica. Palabras claves: pensamiento estratégico, evaluación-compe- tencias, globalización y estrategia. Miguel Ángel Corona Jiménez Universidad Iberoamericana de Puebla [email protected] edu.mx
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Miguel Ángel Corona Jiménez 104 Contaduría y Administración , Vol. 57 No. 1, enero-marzo 2012: 103-122 Developing strategic thinking in a business school Abstract When the environment has an increasing competition and uncertainty for innovation, the application of intelligence and strategy is fundamental. Globalization is characterized by innovation, therefore strategic thinking is crucial. A vision of the future is required to analyze the business environment and then to make a decision which considers competi- tors. This research presents the results of students taking the course of strategic thinking. The students belonged to the faculty of Business and Economy. The methodology for the course was first teaching the text book theory, and then applying it with the use of a tech - nological tool. This tool was a business environment simulation and the results were com- pared at international level. Finally, the students worked in teams to design the strategic planning of a local business. The main contribution of this research is the methodology and the evidence of the development of strategic thinking in the class. An instrument of evaluation was applied in the class, so the perspective of improvement comes from the stu- dent himself. The student identified his achievements and their growth rates are reported in terms of competences: knowledge, ability and attitude towards strategic management.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern