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Unformatted text preview: n used in a manner which clearly suggests a number one sales position, should be
subject to the same standards governing best-selling claims.
No advertisement may misleadingly claim or imply that the product or
service advertised, or any ingredient of it, has some special features or compositions
which are incapable of being established.
References to the results of research surveys or tests relating to the product
or service to be advertised should be presented carefully, so as not to mislead viewers.
11 TV Advertising Code – Chp. 4 Irrelevant data and scientific jargon must not be used to make claims appear to have a
scientific basis they do not possess. Statistics of limited validity must not be
presented in such a way as to make it appear that they are universally true.
Information conveyed must be accurate and not misleading by concealing or
failing to make clear significant facts.
Visual and verbal presentations of advertisements indicating price, price
comparisons or reductions or any pricing element must be accurate and must not be
misleading by undue emphasis or distortion.
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This document was uploaded on 03/29/2014.
- Spring '14