when used in a manner which clearly suggests a

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Unformatted text preview: n used in a manner which clearly suggests a number one sales position, should be subject to the same standards governing best-selling claims. Misleadingness 5. No advertisement may misleadingly claim or imply that the product or service advertised, or any ingredient of it, has some special features or compositions which are incapable of being established. 6. References to the results of research surveys or tests relating to the product or service to be advertised should be presented carefully, so as not to mislead viewers. 11 TV Advertising Code – Chp. 4 Irrelevant data and scientific jargon must not be used to make claims appear to have a scientific basis they do not possess. Statistics of limited validity must not be presented in such a way as to make it appear that they are universally true. 7. Information conveyed must be accurate and not misleading by concealing or failing to make clear significant facts. 8. Visual and verbal presentations of advertisements indicating price, price comparisons or reductions or any pricing element must be accurate and must not be misleading by undue emphasis or distortion. Sup...
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This document was uploaded on 03/29/2014.

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