132 and g no advertisements for products services and

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Unformatted text preview: lth and Municipal Services Ordinance (Cap. 132); and (g) no advertisements for products, services and establishments which offer or provide treatment aimed at the achievement of weight loss or reduction of body fatness are acceptable unless these advertisements state that their services/products are adjunct to having a balanced/healthy diet to achieve such effect. The following rules must also be complied with: (i) such advertisements must not be addressed to persons under the 22 TV Advertising Code – Chp. 6 age of 18 and containing elements which are likely to be of particular appeal to them such as featuring children or any persons posing as adolescents in the advertisements; (ii) the licensee must obtain sound evidence showing that such products or services are likely to be effective and will not cause harm. The effect of the products or services must be substantiated; (iii) such advertisements must not be directed at the obese or must not use case histories to show that subjects who were or appeared to be obese lose weight and become slimmer after using the product or service advertised; (iv) such advertisements must not suggest or imply that to...
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This document was uploaded on 03/29/2014.

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