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Municipal Services Ordinance (Cap. 132); and
(g) no advertisements for products, services and establishments which
offer or provide treatment aimed at the achievement of weight loss or
reduction of body fatness are acceptable unless these advertisements
state that their services/products are adjunct to having a
balanced/healthy diet to achieve such effect. The following rules
must also be complied with:
(i) such advertisements must not be addressed to persons under the
22 TV Advertising Code – Chp. 6 age of 18 and containing elements which are likely to be of
particular appeal to them such as featuring children or any
persons posing as adolescents in the advertisements;
(ii) the licensee must obtain sound evidence showing that such
products or services are likely to be effective and will not cause
harm. The effect of the products or services must be
(iii) such advertisements must not be directed at the obese or must not
use case histories to show that subjects who were or appeared to
be obese lose weight and become slimmer after using the product
or service advertised;
(iv) such advertisements must not suggest or imply that to...
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This document was uploaded on 03/29/2014.
- Spring '14