2 for the purpose of this code the term advertisement

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Unformatted text preview: isement or advertising material does not include: (a) station/channel/programme service identifications; (b) announcements in the public interest as the CA may require to be included in the licensee’s television programme service; (c) material for the promotion of the licensee’s station and/or programme services. For the avoidance of doubt, the promotion of advertisement or advertising material included in a television programme service is advertisement or advertising material for the purpose of counting the aggregate advertising time allowed for domestic free television programme services under section 11(1) of Schedule 4 to the Broadcasting Ordinance (Cap. 562); (d) sponsor identifications as permitted under Chapter 9 Programme Sponsorship of this Code; (e) material connected with charities and public appeals approved by the CA and of which the licensee does not receive payment or other valuable consideration for including in its licensed service; (f) references on television to the title of an event sponsored by a person other than the licensee carrying the trade name or brand name of the sponsor and other incidental references to the name of the sponsor in a programme provided that (i) the licensee receives no consideration for such references (ii) no undue emphasis, whether aural or visual, is given to such references; and (iii) the references do not obtrude on viewing pleasure or entertainment; (g) incidental or natural references to products or services in the c...
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