This preview shows page 1. Sign up to view the full content.
Unformatted text preview: substantiated by research or testing based on the
advertiser’s own assessment or work done at his request, the source and date of the
assessment or research should be indicated in the advertisement.
3. Best-selling claims are further subject to the following rules:(a) such claims should be substantiated by:
(i) independently audited sales figures; or (ii) probability sample surveys which are recognised or endorsed by
an industry body or accepted under the industry-wide standards of
the relevant trade of the advertisers or are scientifically conducted
to ensure that the findings are statistically significant, reliable and
(b) best-selling claims should not be used unless there is adequate and
explicit specification (aural and/or visual) in the advertisement of the
category of brand leadership, country, and the time period it covers e.g.
“In 1992, Brand X is the No.1 selling _____ (product category) in
Superlatives like “most popular”, “most preferred”, “most favoured”, etc.,
View Full Document
This document was uploaded on 03/29/2014.
- Spring '14