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Unformatted text preview: sement for a particular product or service is not allowed in
particular hours of the day or on a particular channel(s) or a licensed service or during
a programme targeting children and young viewers, an advertisement which has a
14 TV Advertising Code – Chp. 5 significant effect of publicising such a product or service should likewise be
prohibited in those circumstances.
In determining whether the significant effect of an advertisement would
publicise indirectly an unacceptable product or service for the purpose of paragraphs 2
& 3 above, the CA shall have regard to the contents of the advertisement and satisfy
itself that the advertisement as a whole is clearly intended for the promotion of the
acceptable product/service category. Without prejudice to the general discretion of
the CA, some relevant factors which may be taken into consideration should include
(a) whether the advertisement contains any visual or aural reference to the
brand name or trade name of an unacceptable product/service or the
name of the person/organisation supplying an unacceptable
product/service or any logo, trade mark, theme music, slogan or
copyline commonly associated with the unacceptable product/service
or any advertisement for it;
(b) whether the trade mark for the acceptable product/service which is
being advertised is registered in Hong Kong or any other major
markets in the world, or that an application for the registration of the
trade mark is pending, or th...
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This document was uploaded on 03/29/2014.
- Spring '14