39 tv advertising code chp 9 9 the licensee must at

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Unformatted text preview: e title of a forthcoming programme, usually presented at the end of a programme. 39 TV Advertising Code – Chp. 9 9. The licensee must at all times have regard to the average viewer’s interest when presenting sponsors’ references under paragraphs 8 to 8B of this chapter. Should any conflict arise between preserving viewers’ interest and full application of paragraphs 8 to 8B, the preservation of viewers’ interest prevails. Product/Service Sponsorship 10. The licensee may include one or more product(s) or service(s) within a programme in return for payment or other valuable consideration, provided that (a) their exposure or use is clearly justified editorially, not obtrusive to viewing pleasure and not gratuitous; (b) the sponsor for the product or service featured must be clearly identified in the front and/or end sponsor credits of the programme. The content of the front and/or end sponsor credits must comply with the rules set out in paragraphs 5 to 7 of this chapter; (c) the product or service featured in a programme must not be unacceptable for advertising under this Code; and (d) the advertising standards set out in other chapters of this Code shall apply to product/service sponsorship where appropriate, including but not limited t...
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This document was uploaded on 03/29/2014.

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