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of a forthcoming programme, usually presented at the end of a programme.
39 TV Advertising Code – Chp. 9 9.
The licensee must at all times have regard to the average viewer’s interest
when presenting sponsors’ references under paragraphs 8 to 8B of this chapter.
Should any conflict arise between preserving viewers’ interest and full application of
paragraphs 8 to 8B, the preservation of viewers’ interest prevails.
The licensee may include one or more product(s) or service(s) within a
programme in return for payment or other valuable consideration, provided that
(a) their exposure or use is clearly justified editorially, not obtrusive to
viewing pleasure and not gratuitous;
(b) the sponsor for the product or service featured must be clearly identified
in the front and/or end sponsor credits of the programme. The content of
the front and/or end sponsor credits must comply with the rules set out in
paragraphs 5 to 7 of this chapter;
(c) the product or service featured in a programme must not be unacceptable
for advertising under this Code; and
(d) the advertising standards set out in other chapters of this Code shall apply
to product/service sponsorship where appropriate, including but not
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This document was uploaded on 03/29/2014.
- Spring '14