Unformatted text preview: pursuit of a formal course of academic studies, but do
not include general instructional (‘how to do’) programmes.
40 TV Advertising Code – Chp. 9 Current Affairs Programmes
Title sponsorship, display of sponsorship references (alongside the
sponsored material) within programmes and product/service sponsorship, which have
the meanings as in paragraphs 8 to 10 of this chapter, may apply to current affairs
programmes. Due to the special nature of these programmes, the licensee should
exercise care in the choice of sponsor so as to safeguard the credibility and integrity of
Commercial References in Contests
Subject to paragraphs 8 to 10 of this chapter, factual aural/visual references
to the sponsor’s provision of the prize/prizes not otherwise constituting
advertisements are allowed in contests provided that they are not used excessively.
Promotional Materials for Sponsored Programmes (“Promos”)
16. Promos are subject to the following rules:
(a) No reference to sponsors may be allowed except where the sponsor’s
name or his house/trade/brand/product/service name, trademark, logo
or his advertising slogan or attribute is an integral par...
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- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services