Unformatted text preview: power to impose
sanctions on licensees who do not comply with the Code.
This Code sets out the advertising standards for the four categories of
television programme services licensed under the Broadcasting Ordinance (Cap.562),
viz., domestic free television programme services, domestic pay television
programme services, non-domestic television programme services and other
licensable television programme services.
Due to the difference in the characteristics, pervasiveness and degree of
influence of the television programme services, each category of television
programme service is subject to a level of control appropriate to that particular type of
services. As a general principle underlying television advertising regulation, the
degree of restriction applied must be related to the likely audience of the television
programme service and their expectations.
Domestic free television programme services are intended or available for
reception by the public free of charge in Hong Kong; they are intended or available
for reception by an audience of more than 5,000 specified premises and primarily
target Hong Kong. Since they are the most pervasive of all the fo...
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- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services