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27 TV Advertising Code – Chp. 6 is registered in the country where the real property or land is situated for
the provision of legal advice within that jurisdiction.
No advertisement should be accepted if it contains an invitation to the
public to enter into or offer to enter into a regulated investment agreement (Note 1) in
respect of real property or to acquire an interest in or participate in, or offer to acquire
an interest in or participate in, a collective investment scheme(Note 2) in respect of real
property, unless the advertisement has been authorized by the Securities and Futures
Commission or is exempted under the Securities and Futures Ordinance (Cap. 571).
The licensee must ascertain that any descriptions, demonstrations and
claims of a specific nature with regard to real property advertisements have been
adequately substantiated by the advertisers. In particular,
(a) no claims may expressly or by implication misrepresent the location,
size and value of the real property and the available transport facilities;
(b) the lowest selling price of a real property should be stated as such and
should not give an impression that it is the average price;
(c) a price being offered to local purchasers only should be stated as such
and should not give an impression that it is also being offered to
overseas purchasers, if there is a significant difference in the prices;
and (Note 1) "Regulated investment agreement" (受規管投資協議) means an agr...
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- Spring '14
- Advertising, tobacco advertising, TV Advertising, TV Advertising Code, television programme services