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Unformatted text preview: where one sponsor is involved; and 30 seconds where
there is more than one.
Front sponsor credits must precede and not be integrated within any part of
the programme. End sponsor credits may be integrated with but must not precede
the rolling end credits of a programme.
Apart from front or end sponsor credits, the licensee may incorporate a
sponsor’s name, his house/trade/brand/product/service name, trademark/logo,
advertising slogan and attribute of the sponsor into the title of a
programme/programme segment/programme feature.
programmes to sponsored programme titles, programme segment titles and
programme feature titles (whether visually and/or orally) are subject to the rules set
out in paragraphs 8B and 9 of this chapter. 37 TV Advertising Code – Chp. 9 Sponsorable Material within Programmes
8A. Sponsorship of the following material within programmes is allowed:
(a) superimposition of information on local date, time and weather as
permitted under paragraph 14A of Chapter 12 of the Generic Code
of Practice on Television Programme Standards; (b) superimposition of an in-programme promotion as permitted under
paragraph 15A of Chapter 12 of the Generic Code of Practice on
Television Programme Standards; and (c) a text message within a travelogue or cuisine programme, or a
travelogue or cuisine segme...
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- Spring '14