Advertisements for products and services containing

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Unformatted text preview: s or services should be handled with care. Advertisements for products and services containing such claims should comply with the following rules: (a) claims of effects or treatment for conditions of health for which qualified medical attention or advice should reasonably be sought are not acceptable. The licensee must also comply with the provisions of the Undesirable Medical Advertisements Ordinance (Cap. 231); (b) specific claims for the nutritional value of food must be supported by sound scientific evidence and must not give a misleading impression of the nutritional or health benefits of the food as a whole; (c) advertisements for dietary supplements, including vitamins or minerals, must not state or imply that they are necessary as additions to a balanced diet in order to avoid dietary deficiency or that they are the only means to enhance normal good health; (d) no advertisements should encourage patterns of behaviour which are prejudicial to health; (e) advertisements making nutritional and dietary claims are required to comply with paragraph 11 of this chapter which governs professional advice and support; (f) the licensee must ensure that the advertisements which make claims relating to nutrition or dietary effects comply with all relevant legislation including without limitation the Public Hea...
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This document was uploaded on 03/29/2014.

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